"SEO" tag (sorted by SiNergy)

The pissing match between Google and media mogul Rupert Murdoch continues. Though it appears author Bob Preston is more concerned with how Murdoch will change the search engine ballgame if he finally acts on his threat to pull out his NewsMedia sites in Google.

The SCORE Group has added a new interactive catalog that combines audio, video and text. The only problem is it’s a shining example of how to create an online catalog the WRONG WAY. They must not have any SEO people working for them or they’d know that Flash totally invisible to search engine unless it’s done in a particular way.

Hitwise has released a new report showing that the length of search queries has increased over the past year. Apparently longer search queries, 5+ words in length, have increased by 10% and shorter search queries, 1 to 4 words, have decreased by 2%. This has got me thinking about what could have changed over the last year to affect people’s searches.

No one knows exactly what Google has done to their algorithms, but it’s apparent that they’ve made a major change that will have serious repercussions for SEOs. If you don’t know what I’m talking about, go out to Google and do a search… notice anything in particular, like Google is promoting big brands and has given them a huge boost in their rankings.

I read this article today and felt I had to share since it make me chuckle. Recently, Google Japan was caught buying blog posts in a promotion campaign for one of its features and was punished by Google. As per Google’s guidelines, paid-posts campaigns are a big no no!

Well Google’s at it again and it doesn’t look good. Google is looking to implement their AJAX application and basically this could break every analytics package that currently exists. So what exactly is so bad about Google AJAX? Well let me tell you… it will prevent anyone from tracking what keywords were used to find their site, making keyword tracking useless.

While Google used to suggest that website owners register their sites not only with Google, but also with other competing directories, these guidelines have apparently been removed from their webmaster guidelines. This may indicate that Google is devaluing Yahoo's links, or may simply be an omission they've made in the interest of not promoting their competitors.

Everyone knows that basic SEO is all about keywords and written text, so how do you optimize a website for search engine ranking when your primary content is video? In this podcast, Grant Cowell of ReelSEO gives pointers as to how you can optimize video to enhance your adult site rankings.

Optimizing your website for today's hot keyphrases can be both expensive, highly competitive, and possibly even a waste of time.

Your log files contain information about what phrases users are entering into search engines to find your site, and can provide a wealth of information on long-phrase searches used to find your site. While the total number of clicks for these types of keyphrases may be rather small, the chances of these users actually registering for your services are much higher than more general web traffic.