"SEM" tag (sorted by SiNergy)

Branding is important — no news there. But how do you measure the results of your online branding campaigns? Now there’s a question. Although it’s often tricky to measure the effectiveness of branding, there are a few stats in your analytics data that should not be ignored when trying to determine if your brand is making headway with online consumers.

Yahoo! is paying roughly $4.5 million as settlement after a pay-per-click snafu was
exposed and was later sued by their advertisers in 2006. The class suit action was after they had wrongfully told pay-per-click advertisers that their ads will be placed in premium and high traffic websites. The websites turned out to be duds.

While the adult webmaster community is still heavily reliant on banner advertising to drive sales and revenues, a list of alternative tactics for increasing click-through-ratios has been offered by Overdrive founder Harry Gold. Among other tactics, text links, social networking feeds, and newsletters are recommended for bolstering your adult website's profitability.

While the goals of SEO and pay-per-click advertising are essentially the same: get visitors to come to your site and convert them to either customers, registrants, or achieve other goals in your site, there is some level of coordination between your landing pages and the advertisements you place on Google.

While the XBangCash program promoted by TopBucks was released just two years ago with promising promotional offers and industry-wide attention, the program has now followed the way of the TopBucks PPS program which was also cancelled earlier this year.

A lawyer California paid almost $1000 for a Google Adwords campaign, and unlike many trusting clients of the service, he did some background work on the results from his campaign to discover that more than 15% of the traffic came from parked domains and error sites.

Search engines are still the main source of traffic on the Internet, and for any webmaster that wants to be profitable, figuring out the rules for search engines is crucial to achieving success online. In order to optimize your site for search engines, you should be willing to dedicate a substantial amount of time to understanding how the key search engines rank and list sites.

If you're getting a high volume of traffic to your site from 'porn' sites, there's a good chance that most mainstream search engines will label your site with an 'adult filter': which is fine to some degree if you are indeed showing adult content, but can be crippling if you rely on mainstream visitors to support your business.

A Russian website called Robotraff.com has created what it considers to be the first online market for buying and selling traffic.

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