"marketing" tag (sorted by SiNergy)

Branding is important — no news there. But how do you measure the results of your online branding campaigns? Now there’s a question. Although it’s often tricky to measure the effectiveness of branding, there are a few stats in your analytics data that should not be ignored when trying to determine if your brand is making headway with online consumers.

AVN compiled informed opinions of six of the industry's well-spoken players and what they thought to be the rising trends in 2009. Despite the disjointed outcome, what these people have to say are quite intriguing.

Offering greater customer relevance and increased efficiencies in advertising, the context-based ad network AdXpansion recently went into beta mode. The keyword-based contextual advertising levels the playing field amongst advertisers. They have broken through to what was once dominated by big industry names who can afford to splurge on expansive marketing campaigns.

In the face of stiff competition fueled by the recession, Pink Visual takes some crafty and innovative marketing initiatives to get noticed by porn fans and to get a leg up on the industry’s major players.

The Purpose of Marketing

Okay, even I am interested to get this! Leave it to a German heavy metal band to create interest in their new cd release. Rammstein's latest offering is a boxed set that has so many goodies their lady (and even gay) fans would love to have.

The Purpose of Marketing

OK, so the three purposes of marketing were discussed yesterday. They are:

Objective #1: Capture the attention of your target market (prospects).

Objective #2: Facilitate the prospect's decision-making process.

When Marketing Know Your Objective - Part 3

Yesterday we discussed knowing your objective when marketing. Here are a couple of other examples of how to do this:

When Marketing Know Your Objective - Part 2

Friday we talked about knowing your objective in marketing and we discussed a consignment furniture store that ran generic ads that did absolutely nothing for their business. Here's more on that subject:

Know Your Objective