"branding" tag (sorted by SiNergy)

Measuring the Success of Your Online Branding Campaigns

NorProStar's picture
1
point

Branding is important — no news there. But how do you measure the results of your online branding campaigns? Now there’s a question. Although it’s often tricky to measure the effectiveness of branding, there are a few stats in your analytics data that should not be ignored when trying to determine if your brand is making headway with online consumers.

Toyota Bullies Pornstars

beachboy97a7's picture
9
points

Automotive behemoth Toyota Motor Sales U.S.A. apparently feels that pornstars operating under names like 'Lexus Cash', and 'Alexus Winston' threaten the value of their established branding for 'Lexus' (the car). Either that, or they just want an excuse to spend a few more thousand dollars in legal bills to keep their lawyers busy.

The Importance of Branding in an Ultra-Competitive Market

pocket-rocker's picture
9
points

As the adult online entertainment industry witnesses a dramatic increase in the number of sites competing for consumer's hard-earned dollars, the importance of differentiating your products through effective branding becomes of prime importance to any successful operation.

John Holmes is a Pro Golfer?

Manjo Player's picture
7
points

Growing up with the name 'John Holmes' probably started taking on a whole new meaning for this fellow once his friends started discovering porn. To avoid any confusion over which 'clubs' he brandishes in his profession, this golfer has changed his name to 'JB' so as not to be confused with the famous pornstar.

The Decline of the Playboy Brand

Manjo Player's picture
6
points

Hugh Heffner's rise to fame over the past 55 years has embodied every element of the American Dream, as he created an international brand and a legacy of hard partying with buxom blondes amidst poolside luxury. Unfortunately, Playboy's current financial situation is following that of the rest of the American economy, and the parties may be coming to an end for Hugh and his renowned mansion.

Building Your Brand in the Adult Industry

megaphant's picture
6
points

As your adult company grows from an established website into a formidable brand, you will find that focusing on building brand recognition is an important element of taking your company into the realms of high-profit operations.

Slumping Economy Creates Opportunity for Savvy Adult Webmasters

pocket-rocker's picture
5
points

For anyone operating an adult website who has invested thousands of dollars and hundreds of hours in building a recognizable brand, facing an economic downturn in the industry can be daunting to say the least.

Consultancy Steps Up to Challenge of Promoting Female-centric Seasonal Porn

beachboy97a7's picture
5
points

Recognizing opportunity in the growing market for female driven erotic products and services, Karyn Cooks has founded a consultancy called Boudoir Essentials to offer market specific consulting services to female-driven erotic businesses.

Netflix Renames Itself Qwikster, Except When It Doesn’t

0
points

Man, I love(d) Netflix, for many reasons. Didn’t have a problem with the price increase either. Losing Starz was a problem, but whatever, they’ll get other deals going. Now CEO Reed Hastings sent an email to subscribers “clarifying” some things. Netflix will be split into two companies, Netflix and Qwikster. Qwikster. Really? There are too many [...]

11/15/10 - Brad Gosse - The Future of Adult Traffic: Reputation and Branding


38:50 minutes (26.67 MB)

Welcome back my SiN2.0 Adult Webmaster Podcast Fans! We have an amazing interview with one Mr. Brad Gosse who brings in his perspective on adult traffic and branding. J-SiN and Brad sit down and discuss what is productive traffic and what are some big mistakes people are making. Also how big is branding and what does branding mean to traffic generation.

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