Branding is important — no news there. But how do you measure the results of your online branding campaigns? Now there’s a question. Although it’s often tricky to measure the effectiveness of branding, there are a few stats in your analytics data that should not be ignored when trying to determine if your brand is making headway with online consumers.
"branding" tag (sorted by SiNergy)
Automotive behemoth Toyota Motor Sales U.S.A. apparently feels that pornstars operating under names like 'Lexus Cash', and 'Alexus Winston' threaten the value of their established branding for 'Lexus' (the car). Either that, or they just want an excuse to spend a few more thousand dollars in legal bills to keep their lawyers busy.
As the adult online entertainment industry witnesses a dramatic increase in the number of sites competing for consumer's hard-earned dollars, the importance of differentiating your products through effective branding becomes of prime importance to any successful operation.
Growing up with the name 'John Holmes' probably started taking on a whole new meaning for this fellow once his friends started discovering porn. To avoid any confusion over which 'clubs' he brandishes in his profession, this golfer has changed his name to 'JB' so as not to be confused with the famous pornstar.
Hugh Heffner's rise to fame over the past 55 years has embodied every element of the American Dream, as he created an international brand and a legacy of hard partying with buxom blondes amidst poolside luxury. Unfortunately, Playboy's current financial situation is following that of the rest of the American economy, and the parties may be coming to an end for Hugh and his renowned mansion.
As your adult company grows from an established website into a formidable brand, you will find that focusing on building brand recognition is an important element of taking your company into the realms of high-profit operations.
For anyone operating an adult website who has invested thousands of dollars and hundreds of hours in building a recognizable brand, facing an economic downturn in the industry can be daunting to say the least.
Recognizing opportunity in the growing market for female driven erotic products and services, Karyn Cooks has founded a consultancy called Boudoir Essentials to offer market specific consulting services to female-driven erotic businesses.
Man, I love(d) Netflix, for many reasons. Didn’t have a problem with the price increase either. Losing Starz was a problem, but whatever, they’ll get other deals going. Now CEO Reed Hastings sent an email to subscribers “clarifying” some things. Netflix will be split into two companies, Netflix and Qwikster. Qwikster. Really? There are too many [...]
38:50 minutes (26.67 MB)
Welcome back my SiN2.0 Adult Webmaster Podcast Fans! We have an amazing interview with one Mr. Brad Gosse who brings in his perspective on adult traffic and branding. J-SiN and Brad sit down and discuss what is productive traffic and what are some big mistakes people are making. Also how big is branding and what does branding mean to traffic generation.