"B2B" tag (sorted by SiNergy)

[San Jose, Calif.] Always looking for ways to add in a dash of sex and entertainment to its weekly webmaster podcast, SiN2.0 welcomes the multi-talented Kelly Shibari as the show's new co-host. Shibari, experienced both in front of and behind the camera, will join original sinner Jason “J-SiN” Hart every week to discuss and debate issues related to the adult industry.

Know Your Objective

Before You Begin Advertising, there's something you must establish upfront - Your Objective. Sounds a little bit elementary, doesn't it...maybe too simple. But you'd be surprised how many people say, "I know what my advertising objective is...it's to generate business, to make sales, and to make money. What else is there?"

Give It To Them

Yesterday we talked about gaining the customer's confidence. The first step was to ask them what they want.

The second step to gaining confidence is to give the customer what they want.

The Confidence Gap

Back in the old days when you wanted to buy a Ford, where did you go? To the Ford dealership. Which Ford dealership? THE Ford dealership. Why? Because it was most likely the only one anywhere near your house.

For “John Smith” It’s An Issue Of Risk & Confidence

We've been talking about John Smith, your potential customer. Who he is and how he thinks.

There are two factors at work in a prospect's subconscious mind when he's considering doing business with you...

So what is a good activator? How do you interrupt and engage the prospect and get him to act? The use of good headlines....

Yesterday we talked about your potential customer or John Smith. We said yesterday that John Smith will fall back upon what he knows, forcing every situation to be judged upon previous buying experiences. In addition, there will be a strong reliance upon whatever information John Smith does have.

John Smith is your potential customer. The person you're marketing to.

Here is what you must understand about John Smith and this applies to every single buying situation you can ever imagine.

We've been talking about having something good to say.

So Think About This Right Now: Do You "have something good to say?" Are there things that you do that make you a better value for the money than your competitors?

Now that you've heard about the marketing equation (interrupt, engage, educate and offer). This is why it works....