The one and only "Sharky" from PimpMansion gets on the mic this week to talk to us about cross-sales and up-sales. Why is Mastercard all in a tizzy over cross-sales? What's the difference between cross-sales and up-selling? The appropriate ways to increase your revenue while not pissing off your customers.
Woohoo! Our 30th episode and we've got a whopper of a topic for our interview today. Scott Rabinowitz, co-founder of Traffic Dude, stops by to tell us why the traditional affiliate-dependent pay site marketing model may be on the outs. How does this affect you, and why is this change well underway?
Keith Glazer aka "kmanrox" from Feed Morphers stops by to talk to us about RSS feeds and how to use them to distribute updates and help automate marketing of affiliate programs. We discuss how morphing feeds are changing the game, and the right way and wrong way to use RSS feeds, as an affiliate and as an affiliate program owner.
Michael Brandvold from GameLink stops by to talk to us about why affiliates fail. Specifically we talk about affiliate business plan formulation, successful traffic sources, landing page optimization, niche marketing and, of course, new online marketing opportunities.
Dan Hogue, from CamZ, and Dirty D, from How I Got Rich, help us kick off our first roundtable interview of the podcast. No news this week, so we spend the entire 30 minutes chatting with these adult business owners about the challenges they face, how they overcome them, and what changes they see in the near future.
"Freshhh Dave" is here from Gutter.com and TubeClicks. He gives us his take on legal tube sites and how to monetize their traffic. The program he represents is a unique model; along the lines of Rabbit's Reviews referral program. News and the usual updates from the industry with J-SiN and GC.
It's affiliate management time again! Derek "Dwreck" Smout, Head of sales and marketing for Onhercam.com, talks to us about fueling the fire of your program by finding the right affiliate manager and attracting the right affiliates. Of course we also start things off by discussing whats happening in the biz.
In our best podcast yet, MJ McMahon, Publisher of AVN, gives us the dish on what to expect over the next several months. We cover everything from skyrocketing affiliate program payouts to piracy to IPTV growing pains. J-SiN and GC also announce our first listener giveaway. We've also got the news for the week and a few other discoveries.
Kroy Aziani, from Kroy Wen Phoenix, gives us the low down on what he learned while managing affiliates at Twisted Cash; shares a few secrets and warns of what you must know before even thinking about starting your own affiliate program.
Now through Sept 2nd you can win hot prizes just by sending traffic to NA's affiliate program. Prizes include: Nintendo Wii's, Playstation 3's, Apple iPhones, and Plasma TVs.
