THE IDEA IS WORTH MORE THAN THE INFORMATION
You should know by now that the idea is worth more than anything else you have to work with. Getting all the right and correct information is good but without that idea, without the compelling direction, your marketing will be less than powerful, less than satisfactory, and just flat-out less.
Don't Just Learn The Tricks Of The Trade - Learn The Trade! - Part 2
Here's more on learning the trade of marketing, not just the tricks of the trade:
How To Make Every Ad Work Every Time
THE MARKETING EQUATION
How NOT To Market Your Business - Using Platitudes (Part 2)
Yesterday I mentioned platitudes. To refresh your memory, platitudes are words or phrases that are drearily commonplace and predictable, that lack power to evoke interest through overuse and repetition...that are nevertheless stated as though they were original or significant.
Who Is John Smith?
It's important to note an old saying: “If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes.” In other words, when writing marketing, don't write the standpoint of what's important to you, instead write marketing that will be important to your target prospect.
BEING CREATIVE IS STRAIGHTFORWARD IF YOU FOLLOW THESE STEPS - Part 2
There are eight steps in total; eight steps that fall into those rough categories.
Inside Reality & Outside Perception
Outside Perception
Your Outside Perception is the way your company is viewed by prospective customers. This is based on any communication you have with them. Advertising, marketing, sales efforts all form your Outside Perception.
BEING CREATIVE IS STRAIGHTFORWARD IF YOU FOLLOW THESE STEPS
I want to start by stating something that I think most of you will, at first, be wary of. You will never be successful at marketing until you can become creative. I realize this may be a daunting task to some if not all of us, but it is true that being creative will add value to what you are currently doing.
Don't Just Learn The Tricks Of The Trade - Learn The Trade!
How To Get On a Creative Streak - Part 2
Here's more on getting creative:
