• Artist: J-SiN/Ella Black/SiN2.0
• Title: 09/28/09 - Paul from OTCash - Turning Softcore into Hard Cash
• Album: SiN2.0 Adult Webmaster Podcast
• Track: 70
• Genre: Other
• Year: 2009
• Length: 43:35 minutes (29.94 MB)
• Format: MP3 Stereo 44kHz 96Kbps (CBR)

We are back this week with Paul L. from OTCash (and OnlyTease.com) to talk about the art of selling the tease and marketing softcore content. Its a very interesting interview were we dive into several complimentary topics which will get you thinking about softcore.

This is also the FIRST podcast where we are offering two different versions of the interview: the normal summary edit which we include in the podcast as normal; and the extended "Director's Cut", which is available separately, where we make sure the extra details and lower level discussion is left intact, for those who are very interested in that specific topic or guest.

With this new format we are also attaching an editorial interview wrap-up where Ella and I review what we thought were the important take-aways from the interview and any other observations which we think are important to be made.

First up- the news where we talk about the camgirl phenomenon not only from a consumer standpoint but also the flood of cam models; Apple has finally approved the first real adult iPhone app; Net neutrality comes to the forefront and is ready for a fight; And our WTF for this week is: Bananas for sex.

Next is the interview where we talk about why softcore is ripe for market exploitation; the differences between hardcore, softcore, and mainstream and how they are similar; why quality is even more important in soft core productions than hard core; Upselling hard core content from a soft core website; How Web 2.0 social aspects can play into improving your average customer retention period; Testing price points and trial offers; and finally the top 3 benefits and challenges of being in the softcore game.