09/07/09 - Jenni Dahling - Penetrating the European Market

One year after her original interview, we have the triumphant Jenni Dahling (founder and market penetration specialist of PRKitty) back to do a follow-up to our 3rd most popular podcast. This time she is talking about taking your business overseas, and what that means in terms of preparation and execution. This may seem like an ecommerce-centric topic but we go well beyond that and speak about what it takes for any business to expand from a primarily US-based focus to a full on multi-national company. Specifically we talk about: The #1 thing you need to do before entering a European market; The risks and benefits of doing business in Europe; Billing issues; Language barriers; Culture considerations; and finally the major areas you need to address before entering a non-native market. So listen up, because this interview will give her last podcast a run for its money, and that's saying something...

In the news:
1) Porn shame costs Firefox user base.
2) Web hosting companies fined for copyright infringement by a customer.
3) WTF- UK video obscenity laws on holiday while EU reconciles 30 year old laws.

Intro and Outro courtesy of David Hopper "Have I Gotten Off" (rockin' mix). For original music inquiries please contact: davidhopper168@hotmail.com

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