07/27/09 - Josh Barsch - Intermediate Adwords Mastery for Adult

SiN2.0 Adult Webmaster Podcast
  • Artist: J-SiN/SiN2.0
  • Title: 07/27/09 - Josh Barsch - Intermediate Adwords Mastery for Adult
  • Album: SiN2.0 Adult Webmaster Podcast
  • Track: 61
  • Genre: Other
  • Year: 2009
  • Length: 42:49 minutes (29.41 MB)
  • Format: MP3 Stereo 44kHz 96Kbps (CBR)

Josh Barsch, founder of StraightForward Media and the Adwords For Porn blog, stops by to geek out with us and talk shop about Google Adwords. Now this isn't your typical Adwords 101 interview, we've already done that already. Today you are going to find out about some of the harder elements of doing PPC for adult products and websites. Specifically we discuss the most important factors to success in the competitive field of Adwords for adult markets; What the hell is Quality Score and why is it such a pain in the ass; Picking a landing page and how this also affects Quality Score of your keywords; Matching your ad text to your keywords and landing page to further increase your conversion rates; Why broad match is both a god send and a major pain in the ass; How new Adwords accounts are at a great disadvantage compared to the accounts of Adwords jockeys who've been around for a while; bidding on you and your competitor's trademarks, and how its now acceptable and encouraged... and a few more items which fully mark us both as full on Google Adwords geeks. If you have ever managed an Adwords account or have paid someone else to, this is important information which will help you get your head around some of the more advanced facets of the platform, and compete!

In the news we cover how mobile internet use is up in the US; the continuing debacle of Patient 0 vs Cal-OSHA and now AIM; Mike South breaks the Kindle's cherry with his blog; and an unsafe sex use tax!

SilverCash.com

Intro and Outro courtesy of David Hopper "Have I Gotten Off" (rockin' mix). For original music inquiries please contact: davidhopper168@hotmail.com

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