- Artist: J-SiN/SiN2.0
- Title: 07/13/09 - AK/Jayvis - Managing Affilates For Maximum Benefit
- Album: SiN2.0 Adult Webmaster Podcast
- Track: 59
- Genre: Other
- Year: 2009
- Length: 33:12 minutes (22.81 MB)
- Format: MP3 Stereo 44kHz 96Kbps (CBR)
By now you've probably heard the name Dating Gold, and perhaps also know AK and/or Jayvis. Dating Gold is a great example of a company that heavily invests in growing their affiliate base and the relationships which ultimately create these ties. You might ask yourself: why spend so much time and resources catering to your affiliates if you could probably hire a team to do most of this traffic generation in house. But if you are truly savvy, the question you will be wondering is how they succesfully manage this diverse affiliate base to make it the obvious business decision for them. That is what we are talking about today as well as other ancillary topics which affect affiliates and affiliate programs. Specifically we cover: Why are active affiliates so valuable to DG? inactive vs active vs fraudulent affiliates; working with affiliates to find a good fit for their traffic; PPS vs Rev Share from both perspectives; and common mistakes made by other affiliate programs.
In the news we talk about the danger of states using affiliates as a basis for determining who must collect sales tax on internet sales; the impending US mobile perfect storm which is currently manifesting itself in the Japanese market; and what if porn was only legal if it was medically prescribed?
