07/05/10 - Chris Miller - Business Development in Adult

SiN2.0 Adult Webmaster Podcast

The saying goes that people only do business with people they like. If only it was THAT easy to sell your wares and grow your business, but its not. Especially in Adult, doing business with other adult businesses also involves trust, camaraderie, and sometimes even tradition.

This week on the podcast I am interviewing Chris Miller, account executive at Wildline. Chris is constantly thrust into the situation of establishing trust and building perceived value in the offerings that his employer provides. Today Chris is not hear to sell you on Wildline and its Search Engine Marketing services, he's here to share some secrets from his toolbox on how to do the deal and close the sale; what some would call Business Development and others would just lump into 'sales'. This is a topic which is fascinating for me personally as I have employed a couple of business-to-business sales people over the years, and neither had the success Chris has had working in the Adult B2B market.

So sit back and try and learn a thing or two from one of the primary persons responsible for keeping Wildline on-top and in-business despite the hard times in Adult and the economic downturn. You would be a fool not to take notes, especially if you are also selling to other businesses in a niche.


Intro and Outro courtesy of David Hopper "Have I Gotten Off" (rockin' mix). For original music inquiries please contact: davidhopper168@hotmail.com

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