01/11/10 - Mario Moralez - Marketing to an Alternative Lifestyle Consumer

Artist: J-SiN/Ella Black/DerbyGrrl
Title: 01/11/10 - Mario Moralez - Marketing to an Alternative Lifestyle Consumer
Album: SiN2.0 Adult Webmaster Podcast
Track: 85
Genre: Other
Year: 2010
Length: 42:44 minutes (29.34 MB)
Format: MP3 Stereo 44kHz 96Kbps (CBR)

You know Mario, right? If you've been to any adult industry conferences in the last couple of years you would have seen him. Formerly of Stockroom and now more recently of Alt.com (Friendfinder/Penthouse), Mario is kind enough to stop by and share his wisdom about marketing to an "Alternative Lifestyle" community. What does "Alternative Lifestyle" mean exactly? Well it could be BDSM, it could be swingers, it could be any kind of activity which is not widely made public but is practiced by a large minority of your potential audience. How do you reach these people and talk to them? How do you market and position your product so these individuals will take interest? These are the questions we talk about during this interview. Fair warning: this is a great interview but both of us were sick when we conducted; so wash your hands after listening.

In the news:
-China bribes citizens to rat out their neighbors.
-France becomes even more intolerant of piracy.
-The top of the most pirated ebooks list might surprise you.
-Youtube threatened by porn onslaught, NOT by the industry.
-3D porn. Is it the new 'mobile' porn?

Extended Interview:

Mario Moralez - Marketing to an Alternative Lifestyle Consumer (FULL)