While many website operators make the mistake of assuming they've put together a successful online marketing strategy simply because they have high traffic numbers and low cost-per-click expenses. This approach is fundamentally wrong simply because these are blanket statistics that ignore the fact that different website have different goals, such as Customer Acquisition, Information Requests (customer submitting a request for more information from your company), Click Volume, Revenue Per Visitor. Using relevant conversion tracking tools available through Google Analytics can help you focus on your website's goals and hone your marketing strategies towards these specific benchmarks.