With the downturn in the economy, many businesses are turning to the Internet in hopes of uncovering unrealized potential profits. While there is some merit to including popularly searched for phrases in the domain of your business, consider also that heavy competition for these keywords may also drown out your businesses name in search results. Here are some other important considerations when making the decision about what domain to operate your new online business under.
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It should be noted that your domain name doesnt have to reflect your targeted SEO keywords specifically. Additionally if you are wanting to compete in a heavy keyword competition field (like adult), you could just incorporate some of those keywords into your branding and logo instead. When someone links to you they will still use those keywords in the link text even though they dont appear in your URL.
Wow, that's a fine line to walk: you want something relevant, but not with too many competitors.
Well, there is a reason that porn.com sold for $10,000,000 earlier this year.
So your keyword research should start way before you even invest in a domain name.
I never thought that having a keyword in your name could be too competitive.