SiN2.0 Sex Information Network

A developer on the recently released 'BioShock' was quoted as saying, "With BioShock we tried to make the most integrated porn movie of all time."
As anyone who's played the game can attest to the fact that there is almost nothing in it that resembles porn outright, I wonder if video game marketers are simply catching on to the fact that using the work 'porn' in your press releases can be a good way to garner attention for otherwise mainstream products.