ICANN has confirmed brewing suspicions that it would open up the availability of custom top level domains such as .ebay, .nyc, and other brandable TLDs at prices expected to range from $50,000 to $100,000. Perhaps the most interesting prospects for the adult industry, asides from company-specific branding opportunities, are the .xxx and .sex TLDs presumably available through this program, as well as the development of non-roman character domains that allow for Arabic, Chinese, and other languages to serve as domains.