SiN2.0 Sex Information Network

In research that backs the common notion that "sex sells", a group from the Journal of Consumer Research reports that men who handle lingerie or simply see women running in bikinis are subject to an intense desire for gratification; even if the gratification is not for something sexual in and of itself. This means they are more likely to make a decision to purchase something when they see a sexually seductive image of a woman, which is something the ad business has known for years.