SiN2.0 Launches World's First Social Media Site for Sex Information

New Social Media Site Revolutionizes How Consumers Find Information about Sex

August 3, 2007 America/Los_Angeles

SAN JOSE, CA-August 3, 2007-SiN2.0 (, the world's first social media site dedicated to sex information, announced today that it has opened its doors for educators, information-seekers, and the adult entertainment community. In the same way Digg changed news discovery, YouTube changed online video, and MySpace changed social networking, SiN2.0 changes the way individuals discover and socially interact around sex information. SiN2.0's intuitive interface allows users, or in this case SINNERS, to instantly find and add content to their personal profile, connect with friends through their Black Book, browse community submitted articles, and influence others by recommending content and engaging in discussions through content posts.

"All people are curious about sex, from the health sector to the adult entertainment industry veteran, but getting these very diverse groups of individuals together in the same room is impossible," said Jason B. Hart, President of Northstar Productions. "SiN2.0 does something that has never been done before by creating a place for those people to learn from each other in virtual conversations, giving them a place to share information with like-minded communities."

SiN2.0 offers its community a set of innovative features, including:

* Community Contribution--The ability to share and consume information that caters to your interests and the interests of like-minded people in niche communities.

* Social Networking-Every article on SiN2.0 has an indicator as to what other members of the community think of it, this makes it easy for SINNERS to find the right information from the best source and then engage in conversation around the subject they are passionate about.

* Content Discovery-SiN2.0 makes it incredibly simple to find relevant information because the most valuable content recommendations come from your friends, colleagues or people you trust.

* Friendly Competition-SINNERS compete with each other to post the most relevant news which is voted on by the community. Each contribution to the community, whether it be a news post, comment, or vote, earns you points, or Sins, which are tracked on the SCOREboard, SiN2.0 will also run special promotions for the biggest SINNERS.

SiN2.0 was founded by two technology veterans who have extensive experience in retail and online marketing and are passionate about access to industry information. Jason B. Hart, President of Northstar Productions founded the company five years ago. Hart was instrumental in developing the vision and building a team to deliver that vision. Gabriel Carrejo, the company's Vice President, most recently served as the Director, Field Marketing at DVDPlay.

"We know this is a useful service and a potentially extremely powerful tool," Carrejo said. "We're very excited about the seemingly endless opportunities SiN2.0 can provide to both information consumers, business owners, and anyone in between."

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