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What is the Purpose of Marketing? (Part 2) - Adult B2B Marketing Tip

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The Purpose of Marketing

OK, so the three purposes of marketing were discussed yesterday. They are:

Objective #1: Capture the attention of your target market (prospects).

Objective #2: Facilitate the prospect's decision-making process.

Objective #3: Give your customers a specific, low-risk, easy-to-take action that further facilitates their ability to make a good decision.

Let's discuss Objective two in more detail.

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