Attitudes towards porn seem to be going along the progressive side. But then, we're talking about Europe here. Through a telephone survey, Swedes admit openly that they visit adult sites to get off. And the good news is is that there are more of them happily wanking off, and are quite proud of it! Surfing for porn apparently is one of the most popular online activities in Sweden.

Maybe the industry should take this as an uptrend and use this opportunity to create
porn that more Swedes will actually want to pay for.