For any ailment, there are essentially four avenues followed by the typical consumer in finding a remedy: family doctors, specialist men's clinics, sex shops, and of course, the internet. Given the private nature of sexual dysfunction diseases, many men choose to opt for the latter in seeking out help for premature ejaculation and erectile dysfunction, which has created an industry that capitalizes on their insecurity and misunderstandings about these conditions. This industry is not only dangerous to those who depend on the untested and uncertified 'cures' but also bilks uneducated consumers out of millions of dollars every year.