Joint Ventures: How To Gain $3.4 Million Of Goodwill In 30 Days

Yesterday we started to discuss joint ventures. Here's an example of one we put together with a retailer:

If True Value Can Do It, So Can You

We engineered a joint venture for Chris, the owner of a True Value Hardware store in a town of about 150,000 people. Chris had spent an enormous amount of money on inventory, advertising, and leased space over the nine years he'd been in business. During that time he developed a list of 1,600 loyal customers - people who knew Chris by name and came to him whenever they had a question about anything related to fixing or improving their homes.