Cross Out, Write In Writing Evaluation - Part 2

Yesterday we discussed the writing evaluation, "Cross out, Write in". We used as an example a law firm who's ad was full of generalities.

By way of comparison, let's take a look at one of their competitor's ads. One page over there's an ad with a headline that says, in really big font, "Bankruptcy". This time there's no guy, but there's that familiar stop sign again.