Activators To Create Powerful Marketing That Can't Be Guarded Against

I received an email this week that I thought was quite remarkable for one very distinct reason – the subject line was so powerful that I had to open it. Absolutely could not help it. I HAD to. I bet you would like to know what the subject line was.

Well here it is: “Hey, you never responded to my email. Why??!!”

Now I ask you – each of you – would you have felt compelled to open this email?